Last Updated: February 1, 2026
1. Introduction
Welcome to Bordeaux Wine Vacations (“we,” “our,” or “us”). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.bordeauxwinevacations.com (the “Website”) and use our services.
Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Website.
2. Information We Collect
2.1 Information You Provide to Us
We may collect information that you voluntarily provide when using our Website, including: name and contact information (email address, phone number, mailing address); account credentials (username and password); payment and billing information; communications you send to us (inquiries, feedback, support requests); survey responses and contest entries; and any other information you choose to provide.
2.2 Information Collected Automatically
When you access our Website, we automatically collect certain information, including: device information (device type, operating system, unique device identifiers); browser information (browser type, language, settings); IP address and approximate geographic location; pages visited, links clicked, and actions taken on the Website; date, time, and duration of visits; referring URLs and search terms used to find our Website; and information about how you interact with our content, features, and advertisements.
3. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze website traffic, personalize content, serve targeted advertisements, and improve your experience.
3.1 Types of Cookies We Use
Essential Cookies: Required for basic website functionality and security. Performance/Analytics Cookies: Help us understand how visitors use our Website. Functional Cookies: Remember your preferences and settings. Advertising/Targeting Cookies: Used to deliver relevant advertisements and track ad campaign performance.
3.2 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, blocking certain cookies may affect your ability to use some features of our Website. For more information about cookies and how to manage them, visit www.allaboutcookies.org.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to analyze the use of our Website. Google Analytics uses cookies to collect information about your visits, including pages viewed, time spent on pages, website navigation patterns, and demographic information.
The information generated by Google Analytics cookies is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Website, compile reports on website activity, and provide other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf. For more information about how Google collects and processes data, please visit: https://policies.google.com/privacy
Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
5. Google Advertising Features
We may use Google Analytics Advertising Features, including: Remarketing with Google Analytics; Google Display Network Impression Reporting; Google Analytics Demographics and Interest Reporting; and Integrated services that require Google Analytics to collect data via advertising cookies and identifiers.
These features allow us to collect data about your traffic via Google advertising cookies and identifiers. This data may be used to serve you targeted advertisements based on your prior visits to our Website.
Opt-Out: You can opt out of Google’s use of cookies for advertising by visiting Google’s Ads Settings at: https://adssettings.google.com. You can also opt out of a third-party vendor’s use of cookies for personalized advertising by visiting: https://optout.aboutads.info
6. Meta (Facebook) Pixel and Technologies
We use Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. (“Meta”), to measure the effectiveness of our advertising campaigns, deliver targeted advertisements, and analyze user behavior on our Website.
6.1 Data Collected by Meta Pixel
Meta Pixel collects the following types of information: HTTP headers (IP address, browser information, page location, document referrer); pixel-specific data (Pixel ID, Facebook cookie); button click data (buttons clicked, labels, pages visited as a result of clicks); optional values (conversion value, page type); form field names (website fields like email, address, quantity, without actual field values unless included in Event Data or Advanced Matching); and actions taken on our Website (page views, add to cart, purchases, registrations).
6.2 How Meta Uses This Information
Meta may use the information collected through Meta Pixel to: provide measurement services and targeted advertising; improve and optimize ad delivery; build and manage custom audiences for advertising purposes; and develop and improve Meta products and services.
6.3 Meta Pixel Opt-Out
You can opt out of personalized advertising from Meta and other participating companies through: Digital Advertising Alliance (US): https://optout.aboutads.info; Digital Advertising Alliance of Canada: https://youradchoices.ca; European Digital Advertising Alliance: https://www.youronlinechoices.eu; and Meta’s Ad Preferences: https://www.facebook.com/ads/preferences
For more information about Meta’s privacy practices, please visit Meta’s Privacy Policy at: https://www.facebook.com/privacy/policy/
7. Third-Party Advertising and Retargeting
We may partner with third-party advertising networks and social media platforms to display advertisements on our Website or to manage our advertising on other websites. These third parties may use cookies, web beacons, and similar technologies to collect information about your activities on our Website and other websites to provide you with targeted advertising based on your browsing activities and interests.
Third parties, including Meta and Google, may use cookies, web beacons, and other storage technologies to collect or receive information from our Website and elsewhere on the internet and use that information to provide measurement services and targeted advertising.
8. How We Use Your Information
We use the information we collect for the following purposes: to provide, maintain, and improve our Website and services; to process transactions and send related information; to respond to your inquiries and provide customer support; to send marketing communications (with your consent where required); to personalize your experience and deliver content tailored to your interests; to display targeted advertisements; to analyze website usage and improve our marketing strategies; to detect, prevent, and address technical issues, fraud, and security threats; and to comply with legal obligations and enforce our terms and policies.
9. How We Share Your Information
We may share your information in the following circumstances: with service providers who perform services on our behalf (payment processing, data analysis, email delivery, hosting, customer service, marketing); with advertising partners, including Google and Meta, for targeted advertising purposes; with analytics providers to help us understand Website usage; with business partners for joint marketing initiatives; in connection with a merger, acquisition, or sale of assets; to comply with legal obligations, court orders, or government requests; and to protect our rights, privacy, safety, or property, and that of our users and the public.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of our relationship with you and our legal obligations. When we no longer need your personal information, we will securely delete or anonymize it.
11. Your Privacy Rights
11.1 Rights for European Economic Area (EEA) Residents (GDPR)
If you are a resident of the European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR): the right to access your personal data; the right to rectification of inaccurate data; the right to erasure (“right to be forgotten”); the right to restrict processing; the right to data portability; the right to object to processing; and the right to withdraw consent at any time.
To exercise these rights, please contact us at bonjour@bordeauxwinevacations.com. We will respond to your request within 30 days.
11.2 Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate personal information; the right to limit use and disclosure of sensitive personal information; and the right to non-discrimination for exercising your privacy rights.
11.3 Do Not Sell or Share My Personal Information
Under the CCPA/CPRA, California residents have the right to opt out of the “sale” or “sharing” of their personal information. While we do not sell personal information in the traditional sense, the use of certain advertising cookies may be considered a “sale” or “sharing” under California law.
To opt out of the sale or sharing of your personal information, please notify us via email at bonjour@bordeauxwinevacations.com
11.4 Global Privacy Control (GPC)
We honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of personal information and restrict data processing accordingly.
11.5 Rights for Residents of Other U.S. States
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to those described above. Please contact us to learn more about your specific rights based on your state of residence.
12. International Data Transfers
Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where our servers and third-party service providers are located. These countries may have data protection laws that differ from those in your country.
When we transfer personal information from the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or other legally recognized transfer mechanisms.
13. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
14. Children’s Privacy
Our Website is not directed to children under the age of 16 (or 13 in the United States). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our Website with a new “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:
Bordeaux Exclusive LLC (DBA Bordeaux Wine Vacations)
116 Agnes Rd, Suite 200
Knoxville TN 37919
USA
Email: bonjour@bordeauxwinevacations.com
Phone: 828 278 8070
17. Consent
By using our Website, you consent to this Privacy Policy. Where required by applicable law, we will obtain your explicit consent before collecting or processing your personal information or placing cookies on your device.
